In June 2025, an epic cycling adventure spanning 843 kilometers, blending youthful routes with green charity, will officially launch along the West Coast of the United States. The inaugural stop of the ROCKBROS "Global Cycling Program" has begun on California’s Highway 1, often dubbed the “World’s Most Beautiful Coastal Highway.” This dream route witnesses a passionate team of young riders using their wheels to measure the world and their actions to promote environmental awareness.
Overview of the Route: California Highway 1 Cycling Adventure
Date: June 2 - June 8, 2025
Total Distance: 843 kilometers
Participants: A passionate team of students
Along the way, our cyclists will team up with local bike shops to launch “Limited Edition Merchandise Sales” under the ROCKBROS name, with every dollar raised donated to environmental organizations. This isn’t just a test of physical strength and willpower—it’s a cycling journey with a purpose, pedaling for change and steering toward a greener future for our planet.
Route Highlights: Each Stop is a Postcard
Starting from Los Angeles, the team will ride north along California’s Highway 1, capturing stunning coastal views at various stops:
Santa Monica Rainbow Wall: A vibrant first stop for youth photos.
Malibu Cliff Hideaway: Gorgeous sunset views as if from a movie.
Santa Barbara Old Town: An immersive experience of Spanish culture.
Pismo Beach Windmill Dunes: A whimsical world where the wind meets the sand.
Morro Rock: A stunning dialogue between nature and tranquility.
San Luis Obispo Rainbow Corn Street: A street art and city warmth blend.
Monterey Fisherman’s Wharf: The harmonious sounds of whale songs and seagulls at the coastal endpoint.
Who Are They? Meet the Passionate Youth Cycling Team
In this 843-kilometer route, a team of young riders will leave their marks on each segment of the journey, capturing their growth along the way. Their stories are the most touching footnotes of this adventure.
Team Members:
JERRY - Team Leader: An experienced long-distance cyclist who has been riding with his father since childhood and is one of the initiators of this event.
LEO - Local Expert: A middle school student from the U.S. who joins the ROCKBROS West Coast cycling team out of a love for cycling and a commitment to charity.
YUKI - UCW Straight A Student: Participating in this coastal ride to explore topics of sustainable development and ocean protection along the West Coast.
All-Around Support: ROCKBROS Professional Cycling Gear
Throughout the journey, various professional equipment from ROCKBROS acts as the team’s “most reliable partners,” providing solid protection at crucial moments:
Mini Pump: Compact and portable, no worries about flat tires.
Smart Brake Tail Light: Enhanced safety for night rides.
Professional Cycling Helmet: Comprehensive head protection.
Sun Protection Sleeves & Breathable Masks: Lightweight, fitted, sun-blocking, and breathable, designed for long rides in high temperatures.
With the right gear, the journey becomes fearless. The youth will push forward through the sun and sea breeze, embodying the essence of youth with sweat and determination.
Cycling Reflections: Riding Through Scenery and Youth
Flat tires? Wind resistance? Heat? Nothing can stop these young riders. Encouraging and supporting each other, they continually surpass themselves, embedding the “Endless Journey” spirit of ROCKBROS in every pedal stroke.
“We didn’t just ride along the unbeatable Pacific coastline; we also rode into each other’s youthful memories.”
Next Stop: Join ROCKBROS on the Journey!
Founded in China, ROCKBROS is proud to launch its Global Cycling Route with the first stop in the United States, marking just the beginning of a worldwide journey. The route will gradually expand to more countries and regions, rolling out environmental initiatives, uniting cycling enthusiasts across the globe, and celebrating the endless possibilities of cycling and green living.
Let the journey roll—cycle hard, cycle far, and cycle with purpose. Stay tuned for the second stop of the ROCKBROS Global Cycling Route!
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