Brand Story
ENJOY CYCLING, ENJOY ROCKBROS
To make every cycling journey a touchable, attainable freedom.
We believe “Cycling is the universal language of the world.”
A Starting Point-From the sky Road to Global Cycling
I am David, founder of ROCKBROS.
In 2007, one epic ride changed everything for me. In 30 days, I crossed 14 snow-capped peaks, each over 4,000 meters high, and completed 2,200 kilometers along the extreme route in China, from Sichuan to Tibet.
Beyond the breathtaking scenery, I saw a harsher truth: cycling enthusiasts lacked access to affordable and reliable gear. Too many riders were held back from even starting their journey of self-discovery.
“Why can't quality gear be accessible to everyone?"
At that moment, I realized: true cycling freedom should never be shackled by equipment.
That was the origin of ROCKBROS. We believe cycling is freedom, exploration, and a right every person should enjoy—whether you are in the streets of Tokyo or on a rugged Andean trail, whether you are chasing the wind in a city or conquering a personal challenge.
Today, together with designers who share our passion for cycling, we continue to develop innovative products that bring outdoor adventures to millions of riders. And it all started with those mountains I once faced.
We never stop asking: Who and what is waiting on the other side of the next peak?
Those nights crossing snowy mountains taught us one thing: perseverance is the path to far horizons.
Our Work
Guided by our purpose, ROCKBROS is dedicated to building a complete cycling product and service ecosystem, enabling people to embark on sustainable cycling adventures across all scenarios and with any companion.
Our primary approach is the innovative creation of high-quality, affordable cycling gear supported by robust global services.
Through our worldwide social media channels, we share the stories of cyclists across the globe, encouraging more people to step outside and discover new possibilities through cycling.
Believing that beauty grows through connection, we host a series of unique events worldwide and operate our own RSCC Cycling Club to unite cycling enthusiasts everywhere.
Brand Concept
Evolution: Market insight drives continuous research and innovation—we are ready for all stakes.
Excellence: Crafting every product with care so it can accompany riders on their long journey forward.
Experience Beyond Imagination: We firmly believe that life is more fulfilling with the presence of cycling.
Ride With Us
Since 2014, ROCKBROS has launched the “Graduation Ride to Tibet”, a public-benefit cycling initiative for college students. Each year, we select eight members for our “Dream Team”, who undertake a 20-day extreme challenge: riding 2,200 kilometers over treacherous mountain passes to reach Lhasa, seeking their own life answers along the way.
To date, we have sponsored over 100 students to achieve their dream journeys. The Graduation Ride has become a lasting part of the ROCKBROS gene. Today, we continue this legacy through the RSCC Club, inviting riders everywhere to join us on new journeys.
For 15 years, ROCKBROS has redefined cycling gear—pushing the boundaries of comfort, performance, and
style.
“A sustainable cycling ecosystem requires sustainable products.”
Our in-house designers—cyclists and outdoor enthusiasts themselves—intimately understand the needs and
pain points of riders. Every product we create is carefully designed, ensuring continuous innovation and
refinement.
The ROCKBROS Cycling Club (RSCC) is a vibrant global cycling community. Members enjoy exclusive access to our premium services and experiences, including signature club apparel and special events.
We constantly update the world’s most captivating and popular cycling routes, organizing member rides that unlock a deeper, more social side of cycling.
ROCKBROS brand stores are located in 11 cycling capitals around the world, serving as energy hubs for
enthusiasts. Within these spaces, you’ll find:
- A curated retail area showcasing our latest products,
- Specialty coffee and relaxing lounges,
- Indoor cycling training facilities,
- A diverse schedule of cycling and outdoor activities.
Since 2005, we have steadily strengthened our brand. From partnerships with global pro teams to collaborative brand initiatives, we take great pride in the journey so far—making cycling a bridge that
connects the world.
As cycling culture expands and reshapes our lives, we believe ROCKBROS will continue to write new chapters on the global canvas of cycling.
For 15 years, ROCKBROS has redefined cycling gear—pushing the boundaries of comfort, performance, and
style.
“A sustainable cycling ecosystem requires sustainable products.”
Our in-house designers—cyclists and outdoor enthusiasts themselves—intimately understand the needs and
pain points of riders. Every product we create is carefully designed, ensuring continuous innovation and
refinement.
The ROCKBROS Cycling Club (RSCC) is a vibrant global cycling community. Members enjoy exclusive access to our premium services and experiences, including signature club apparel and special events.
We constantly update the world’s most captivating and popular cycling routes, organizing member rides that unlock a deeper, more social side of cycling.
ROCKBROS brand stores are located in 11 cycling capitals around the world, serving as energy hubs for
enthusiasts. Within these spaces, you’ll find:
- A curated retail area showcasing our latest products,
- Specialty coffee and relaxing lounges,
- Indoor cycling training facilities,
- A diverse schedule of cycling and outdoor activities.
Since 2005, we have steadily strengthened our brand. From partnerships with global pro teams to collaborative brand initiatives, we take great pride in the journey so far—making cycling a bridge that
connects the world.
As cycling culture expands and reshapes our lives, we believe ROCKBROS will continue to write new chapters on the global canvas of cycling.
Today, we warmly invite you to ride the next journey with ROCKBROS.
As David said at the very beginning—words that continue to inspire us: “No matter which road you start from, the destination is always a better version of yourself, and we will help make that road smoother.
ENJOY CYCLING, ENJOY THE WORLD
A desire arose in the wind and snow, loyal to the belief in global cycling.